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HomeAway's Pillaging of Vacation Rentals

By William May
Published: 01/21/09 Topics: Comments: -

Somebody has to say it I suppose. The era of vacation rental home ownership has been taken over by people hell bent on dominating the industry and sucking the profit out of it from all other participants. For the last 10 years or so the market for vacation rentals has grown faster then any other ki Read more

Google Shoots Itself in the Advertising Foot

By William May
Published: 01/17/09 Topics: Comments: -

I can remember the first time I used Google. Up pops the browser there sits a simple single line search box. Type in what you are looking for and get some results. Or use that I'm Feeling Lucky button which is still the dumbest thing they've ever done. I can't imagine why they hold ont Read more

Why You Can't Shoot Vacation Rentals with a Camera

By William May
Published: 01/15/09 Topics: Comments: -

Well of course you can. Today everyone has a camera or two or three. They've moved up from the decades old Brownies to Polaroids to click and shoot and now into the world of digital and now to sophisticated digital cameras with large formats (pixels) and self correcting shooting. So h Read more

Hello Blog. Goodbye Newsletters.

By William May
Published: 01/10/09 Topics: Comments: -

After years of writing newsletters I've succumbed to writing a blog. Not sure what the difference is - we've been posting newsletters online years ago- as well as emailing them and, in fact, snail mailing them years ago. What better way to keep in touch with all those people I should keep in touch Read more

Sometimes the Best Ideas are Obvious

By William
Published: 01/10/09 Topics: Comments: -

It was our very first vacation rental. A sumptuous 3,000 square foot vacation home located at Washington State's top destination - Wapato Point a private resort on 50 miles long Lake Chelan Washington. Because it sits on Native American land we dubbed it the Totem House and filled it with native Ame Read more

Lotus Hale Hawaiin Villa Vs. Poipu Grand Hyatt Hotel

By William May
Published: 01/09/09 Topics: Comments: -

The Grand Hyatt at Poipu Kauai Hawaii is a real gem. If you want beauty and pampering this is your place - provided you want to a small room, high prices, less privacy and a hike to everything you might want to do. For just about $400 per night you get one of the 602 motel 6 size rooms. Better appo Read more

Barack Obama Endorses Vacation Rentals

By William May
Published: 11/24/08 Topics: Comments: -

The next President of the United States has effectively endorsed the entire concept of Vacation Rentals by renting a private home in Kailua on the North Shore of Oahu, a Hawaiian Island. He is staying there for a week with his wife Michelle and two daughters. He is staying at a secluded beach re Read more

Troy McCasland's Top 10 Ways to Get More Rentals

By Troy McCasland
Published: 07/28/08 Topics: Comments: -

With over 14 years experience marketing vacation rentals, and countless success, the team at Rental Avenue has formulated some fool proof tips to help vacation rental owners and managers increase their market share and successfully reach out to their customers. Troy McCasland, president of Rental A Read more

The Care & Feeding of Xenophobia.

By William May
Published: 01/20/08 Topics: Comments: -

The adverse reactions to Vacation Rentals continue. For example on January 1st, 2008 the island of Maui in Hawaii just outlawed 1,100 rentals. And now the island of Kauai is going to followed suit. Interestingly, the reasons for vacation rental prohibitions or restrictions in each jurisdiction are Read more

Puttin' On the Ritz - Luxury Vacation Rentals Are Hot & Here's Why

By Ana M. Kinkaid
Published: 08/20/07 Topics: Comments: -

Not all vacation rentals are cozy vacation homes. Some are grand estates that celebrities have been enjoying for years. But whether the rental is a cabin nestled in the woods or a mansion overlooking the sea, vacation rentals are one of the best and least expensive forms of lodging available to trav Read more

So Easy a Caveman Can Do It - How To Write Great Marketing Material

By Ana M. Kinkaid
Published: 08/13/07 Topics: Comments: -

I'm sure you recognize the ad campaign that the title of this piece is referring to. It is so effective that not only has it won many awards, it has spun off into a TV series for this fall. Now that's a great marketing job! Whether you are an insurance company or a vacation rental you want to do t Read more

Write Now - Email the Leading Travel Magazines

By Ana M. Kinkaid
Published: 08/06/07 Topics: Comments: -

One of the most important jobs that an owner can do is market his/her property. To be a success, people need to know where your rental is located and why it is special. One of the easiest and least expensive ways to advertise your property is through issuing press releases. Sent to the right pl Read more

American Beauties - Great Website Designs

By Ana M. Kinkaid
Published: 07/31/07 Topics: Comments: -

One of the questions we often are asked by owners here at VROA is: What constitutes good website design? Take a moment and review some of these properties that Travel and Leisure Magazine consider outstanding in the hospitality industry. Their sites are a great place to learn how to design an effe Read more

Seven Staff Styles - Understanding Your Employees

By Ana M. Kinkaid
Published: 07/23/07 Topics: Comments: -

There's no way around the fact that the vacation rental business means working with people each and every day. And each and every person you will deal with has their own unique work personality. So whether you're interacting with your staff or a new vendor, you can make your workday easier by und Read more

Landing Success: Improving Your Web Marketing

By Ana M. Kinkaid
Published: 07/16/07 Topics: Comments: -

Many successful owners extend their marketing outreach by writing short internet travel stories about their area. These often include a hot link or URL address that takes readers to a landing o jump page. What, I can hear you asking, is a landing or jump page? Read more

Changing NIMBY to "Welcome Aboard"

By Ana M. Kinkaid
Published: 07/12/07 Topics: Comments: -

Sooner or later every vacation rental owners encounters NIMBYism (or Not in My Back Yard syndrome). It might be voiced by a county commission or by a local neighbor. But no matter its source, you must address the issue - in advance if possible. Here are some of the things you can do to silence th Read more

Fighting NIMBYism or the "Not in My Backyard" Syndrome

By Ana M. Kinkaid
Published: 06/28/07 Topics: Comments: -

Vacation rental owners sometimes encounter attempts to ban or limit rentals in their area. Various so called 'reasons' are often presented to local officials to justify limiting rentals. Let's look at some of the most common complaints and see if they are actually based in reality. Statement: V Read more

Why Higher Gas Prices Can Actually be GOOD for Your Vacation Rental

By Ana M. Kinkaid
Published: 06/22/07 Topics: Comments: -

The rising sticker shock for gas is causing many Americans to alter how they spend their vacation dollars. And those changing vacation decisions can benefit your vacation rental. Let me explain how. Once 83% of we got in the family car and drove an average of 300 plus miles to see relatives and e Read more

What Makes Vacation Rentals Unique

By Ana M. Kinkaid
Published: 06/11/07 Topics: Comments: -

Vacation Rentals are the newest member of the hospitality industry. Here are some of the ways that vacation rentals offer an attractive alternative to traditional lodging. LOTS OF ROOM - One of the biggest differences between a vacation rental and almost all other forms of lodging is the space ava Read more

Vacation Rentals: Something Knew

By Ana M. Kinkaid
Published: 05/07/07 Topics: Comments: -

Vacation Rentals are the newest member of the hospitality industry and it's important for guests to know what makes vacation rentals so unique. Unless we articulate clearly what makes a vacation rental (or VR) so special, we will be confused with other lodging formats in the industry. Here are som Read more

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